This can raise privacy and security concerns. ![]() Or Chrome can use all your information and the links you clicked on to target you with personalised Google Ads. It does this to enhance your browser experience by speeding up page load time, for intuitive web navigation, and to autofill forms (which again saves time). Next time you look for something similar, Google makes relavent suggestions. When using Google Search in Chrome, your search queries are saved. This means it collects data on your preferences, searches, and history. While surfing the web, Chrome (like all other modern browsers) keeps track of your digital footsteps. Well, you can have a look at your Chrome history and you'll find it there. Maybe you read an interesting article online and want to reference it again, but forgot to bookmark it. ![]() Your browsing history can come in very handy when you want to look up something that you have already viewed on the internet.
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